Vanishing (Disappearing) Middle Class in U.S.A Essay

Evaporating (Disappearing) Middle Class in U.S.A - Essay Example As indicated by the exploration, the move is being credited to a fall in wages and occupation showcase that is gradually debilitating. In another report that was distributed via Autor (2010), the work power in the U.S.A is quickly parting into two primary classifications, the lucrative employments and the relating low paying occupations. In such manner, it very well may be seen that socioeconomics about the center salary workers is absent. The impact of the vanishing working class is negatively affecting America’s youngsters who are ending up being likely representatives. This circumstance basically implies that regardless of the field which they would need to go along with, they need to build their instructive levels to make sure about work possibilities. Having secondary school capability alone may not be sufficient to warrant a great job dissimilar to previously. In spite of the numerous inconveniences that have been related with this pattern, there is a gathering of individuals who appear to have profited. Propelled degree holders have been having gains in the openings for work accessible. This is only for the way that openings for work have stayed a protect of the profoundly taught or the low class. Hence, the not many that have picked up work in this season have profited by the better compensations related with the occupations (Wessel, 2011). One of the key offenders for this disturbing advancement is innovation. It has been seen that information and abilities showed by the working class bunch are quick getting insignificant or out of date as for industry needs. The presentation of PC and robot innovation has implied that administrative works in organizations and mechanical production system creations should be possible by hardly any individuals who have the necessary information to run the machines (Price, 2010). Presentation of PC innovation has prompted a sharp decrease in the measure of human capital in organizations. The employments that have been left accessible are just those requiring low training, something that has prompted an expansion in the low

History Book Review Essay Example | Topics and Well Written Essays - 1250 words

History Book Review - Essay Example Rosie the Riveter, frequently delineated as somebody in overalls and a handkerchief, is depicted as a lady of certainty and quality. The book adequately speaks to Rosie as a womanly character who kept up her womanliness in spite of being actually something contrary to how ladies were generalized during that period. One can say that this idea of the â€Å"Rosie† picture filled in as a model to assemble ladies to take on manufacturing plant employments that the men abandoned. She was depicted nearly as a superwoman of that age. She creates things that are better than what any ordinary lady can do. She is excellent and breathtaking, solid and solid. She must be not quite the same as the commonplace American housewife yet keep up something in her that most American housewives would respect and need. She represents the rule that creation and work have nothing to do with sex. Rosie the Riveter’s entire quintessence is about change, and for this, she has a few associations rec eiving her picture as their image and was wholeheartedly grasped by the American common laborers ladies. In the book, writer Penny Coleman clarifies the subtleties of the endeavors done by ladies for the work power during the World War II. They took over mechanical works that were normally held for men while these men were away for the war. It was productively composed and centered, which is one acceptable factor since it intends to instruct for the most part the youthful perusers. The substance of a composed work can for the most part be dismissed if the composing style is a lot for the youthful personalities. That isn't the situation in this book. It is likewise certain that the creator capably dove into the progressions that significantly affected these women’s lives even past their own homes. Coleman incorporated a few direct subtleties that delineated the various types of battles these ladies experienced previously, during, and after the move from being housewives or maintaining women’s sources of income to the more male-commanded jobs. â€Å"Rosie the riveter: Women

Cigarette Tar and How It Can Hurt You

Cigarette Tar and How It Can Hurt You Addiction Nicotine Use The Inside of Cigarettes Print How Cigarette Tar Can Hurt You The Toxic Chemicals in Cigarettes By Terry Martin facebook twitter Terry Martin quit smoking after 26 years and is now an advocate for those seeking freedom from nicotine addiction. Learn about our editorial policy Terry Martin Medically reviewed by Medically reviewed by Sanja Jelic, MD on January 29, 2017 Sanja Jelic, MD, is board-certified in sleep medicine, critical care medicine, pulmonary disease, and internal medicine.   Learn about our Medical Review Board Sanja Jelic, MD Updated on January 07, 2020 Martin Diebel / Getty Images More in Addiction Nicotine Use The Inside of Cigarettes After You Quit How to Quit Smoking Nicotine Withdrawal Smoking-Related Diseases Alcohol Use Addictive Behaviors Drug Use Coping and Recovery As of Dec. 20, 2019, the new legal age limit is 21 years old for purchasing cigarettes, cigars, or any other tobacco products in the U.S. Cigarette tar is a term used to describe the toxic chemical particles left behind by burning tobacco. This substance forms a tacky brown or yellow residue. It is not the same as tar used on road surfaces. Tobacco is best known for three major dangers: nicotine, tar, and carbon monoxide. Nicotine is the chemical that causes addiction but it is the tar that is responsible for the biggest health risks, including many types of cancer.?? The Harmful Effects of the Chemicals in Cigarettes According to the National Cancer Institute (NCI), tobacco smoke contains over 7,000 chemicals. The majority are found in the tar produced by smoking cigarettes. Two hundred fifty of those chemicalsâ€"including carbon monoxide, ammonia, and hydrogen cyanideâ€"are known to be harmful to smokers and people exposed to secondhand smoke. Of those, at least 70 are known to cause cancer.?? The tar in cigarette smoke builds up inside the lungs as it is inhaled.?? Over time, a healthy pink lung turns grey and eventually becomes black as more tar accumulates. The primary effect is that the tar paralyzes and can eventually kill  cilia in the lungs.?? Cilia are tiny, hair-like structures that line the trachea.  They help trap pollutants, but when theyre damaged, the toxins in tar can travel deeper into the lungs. Some of these toxins are released when you exhale or are coughed back out, but some settle and stay in the lungs. The tar does not just affect your lungs, though. From there, the toxins can be carried into the bloodstream and begin moving to other parts of your body. They can affect every organ in your body and beyond cancer, can lead to heart disease, diabetes, and even affect fertility.?? The most visible sign of tobacco tar is the yellow-brown staining on smokers fingers and teeth. Because smoke is drawn directly through the mouth, the tar can contribute to gum disease and oral cancer  as well.?? Light Cigarettes Are Not Healthier Cigarette filters were first added in the 1950s when it was reported that the tar in tobacco was associated with an increased risk of lung cancer. The idea was for  the filter to trap harmful tar and nicotine residues, but the design never worked as well as hoped. Plenty of toxins still made it through and into the smokers lungs, exposing them to the risks of smoking-related disease.?? Today, light, low, and mild descriptors on cigarette labels are no longer allowed in the United States without a  Modified Risk Tobacco Product order from the U.S. Food and Drug Administration (FDA), which is extremely difficult to get.?? Cigarettes with a lower level of tar are referred to as low-yield cigarettes but are not less harmful. This was done so that smokers dont mistakenly think that these cigarette products are healthier than regular cigarettes. The filters in low-yield cigarettes also have more air holes than typical filters. This does not seem to do much good because many smokers inadvertently cover them up when holding a cigarette. According to NCI, research has shown that the risk level for lung cancer in smokers is virtually the same regardless of whether regular or low-yield cigarettes are smoked. Quite often, smokers will inhale more deeply and smoke more low-yield cigarettes to obtain the same amount of nicotine found in regular cigarettes.?? Additionally, current smokers face a greater risk of lung cancer than people who have never smoked or smokers who have quit, regardless of the tar level in their cigarettes. Risks of Thirdhand Smoke Over the years, there has been a lot of talk about secondhand smoke. Being in an environment with smokers has been proven to lead to a number of diseases and even a cause of strokes in some non-smokers. That is not the only harm, though. Scientists have identified additional risks associated with cigarette residue that lingers in closed environments where cigarettes, cigars, pipes, and rolling tobacco have been smoked. This health threat is called thirdhand smoke.?? Cigarette tar and thirdhand smoke contain many of the same chemicals. It is now understood that  the brown, tacky toxins left behind from smoke drawn through cigarette filters also settles on surfaces and stays put. In addition to the resins that make up cigarette tar, thirdhand smoke also includes airborne chemicals that remain in the air for a period of time after a cigarette has been smoked. Thirdhand smoke is dangerous for everyone who comes in contact with it. It is especially harmful to small children who may touch tainted surfaces and then put fingers into their mouths. Key Facts About Cigarettes Tar is present in any tobacco product that is burned. The level of tar increases as the item is burnt down. The last puffs on a cigarette can contain as much as twice the amount of tar as the first puffs.Tar in cigarette smoke paralyzes the cilia in the lungs and contributes to lung diseases such as emphysema, chronic bronchitis, and lung cancer.The concentration of tar in a cigarette determines its rating. High-tar cigarettes (regular or full-flavor) contained 15 milligrams (mg) or more of tar.  Medium-tar (light) cigarettes had 6 to 15 mg, and low-tar (extra-light or ultra-light) cigarettes contained 1 to 6 mg of tar.??The average amount of tar in cigarettes was lowered from 38 mg (and 2.7 mg nicotine)  in 1954 to 12 mg of tar and 0.95 mg of nicotine. It remains at that level today.?? A Word From Verywell Cigarette tar is poisonous and carcinogenic and is present wherever there is tobacco smoke. The best way to remove this danger from your life and those you love is to avoid indoor locations (including cars) where cigarettes are smoked. If you are a smoker yourself, consider stopping. When youre ready, there are a variety of resources available to help you on the journey to quit smoking.

Communication Structure and Information Flow - Free Essay Example

Sample details Pages: 8 Words: 2341 Downloads: 9 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? Communication Structure and Information Flow A. Ralph: (i). Ralph sought after to kick out Jeff to have his place. Ralphs performance was doing his best to mess up the figure and status of Jeff in the Department and each and every one in the business. (ii). Ralph needs to resolve the predicament but at the similar time needs to get his ten percent presentation based gratuity at the last part of the quarter year. He decides that he will let the employee’s great effort on with the predicament until he gets his entitlements and then he can meeting point on sorting out the confusion. Sally: (i). Sally is experiencing a sentiment of fail to appreciate and she is secretly looking for a different work. (ii). Sally is the leader of tiny management team for maintaining the verbal communication outline in the business. She liaises on a daily basis with a variety of team leaders and their superior staff using a variety of statement methods coordinated to the preferences of each human being. Jeff: (i). Jeff desires to modify the criterion guidelines of the organisation file to make it gather better marketing principles. Jeff has also been chatting to the technologists concerning the significance of creation their software to be user friendly to everyone. (ii). Jeff take the General Managers position in the business. He will be the one who will be liable for the projects and management held in the business. B. Key Teams: Ralph: Ralph relies seriously to Manu for the daytime organization of the business and also to Sally on maintaining the verbal communication procession present in the business. Sally: The group of Sally comprises a quantity of older men and women who are the one who is close to their sequestration age. Jeff: Jeff is the one leading the recently launched a little marketing department and responsible for all the work present and needed to be done on his department. Individuals: Ralph: He is the CEO in his early 40’s and has a good trace over the 10 years he has been with the corporation. Sally: She is in her late 30’s and has also been with the corporation same years with her age. So, she stays in the corporation for a long period of time, long enough to be a trustworthy employee. Jeff: He is a young marketing graduate who has an immense idea for the business and has a very recently concerned to a two new great budget customers. C. In the email given for the employees informing them in the upcoming meeting, Sally should or must wrote that if the employees have or has an agenda must inform her or send an email to her to avoid any problem that will occur on the meeting. Ralph Yung, must not say or put in the email that the staff must be open about the staff issues or problem in the meeting that they are experiencing in the company because as in a higher position it is not suitable for him to say that in an email because it is not formal for everyone and if they have a personal problem he must a ddress the specific staff or everyone personally. There would be someone or Sally prepared the attendance sheet for them to know and have a list of all the staff present in the meeting. When Ralph left the meeting he must arrange and announce a another date or time for the meeting and apologize on leaving so soon the assembly and he must also tell to his staff that if they had a problem in the company or if they have concerns they can approach Ralph and talk to him personally. D. The goals and projects of the company must be cleared to every staff or team for them to have a better understanding on doing things and make it correctly to avoid mistakes and also for the staff to avoid doing their own things. Ralph should assign a leader who will replace the position of Manu when he leaves. All of the staff must have a better communication with each other especially among the production staff and marketing staff. The criticism in their company was always present so t hey must stop it to have a better team. There is no team work between the teams of Rob and Jeff. The CEO must assign some rules in the company and discuss it to the staff for them to be informed and agree to the rules which are needed to be implemented in the company. E. The staff must have a better communication with each other for them not to always rely on Sally about communicating with everyone. Communication must be practice and done by the staff to another for their own preferences of each staff. They also have to improve the security of all the computers and important files in the company and only the authorities can have an access to that to avoid copyrights on their own company. Information can be discuss to the other staff and avoid keeping information by themselves and also it has to be stored properly to avoid any copyrights. 2) Organisational goals and Polices A. Cultural Barriers, because they have different culture on their company and they just don’t feel to communicate with each other because of their cultural beliefs. Emotional barriers, each person have a different emotions facing everyday and because of that it affects the communication in a way of some people they don’t want to talk to someone because they don’t feel or wanting to talk to others and they are experiencing this emotional problem. Physiological Barriers, each person has a way of thinking and they will do what they want and what they believe is correct especially in doing their jobs, they wanted to do it on their own way and finishes it rather than asking help to others. Linguistic Barriers, because not everyone has the same language that is why they cannot communicate because its either they cannot speak the same language or they cannot understand what others are saying so they will just choose to be quiet rather than communicating. Personal Issues, Not everyone can please and make you like by everybody in the compa ny not just only in the company but everywhere because of the personal issues they have with others they just choose not to talk to them and just ignore them. Lack of Feedback, they are experiencing lack of feedback so that the CEO or the person in the higher position cannot help them or don’t know what is happening to their staff. B. Jeff always having a meeting rather than focusing on the work given to the staff and production that they have to do. It results to the distraction and stress of all the staff rather than focusing and completing the work and project given to the marketing staff. The leadership of Jeff was very poor according to the staff because the staff always complains to the CEO because according to them Jeff is distracting them from their work. C. Communicating with the senior staff or any staff in the company or department was important like the way of Rob communicating and work and in this matter they can increase and have a better resul t to the company and the company will move forward to their production. He must not always call a meeting every time to his staff because it leads to a distraction to them from their work and must not also bring his marketing work or job to the production line. 3) Organisational Culture and Ethics A. The 3 Different aspect of the Company: Routine and Rituals, because the staff of the technologists prefer to communicate in a way of using any technology and not having a conversation personally rather than the other staff who where communicating with each other and they were said to be a very social people who always interact with each other rather than the technologists. Range of Culture within the Business, the Company does not have a successful intranet through the staff especially to the staff of the marketing teams to have a verbal communication within the group and they are just using other kinds of social networks to communicate. B. The 2 breaches: On e of the staff named Jennifer has a software download which do not have any permit and just downloaded in the internet. She also have a X rated images which are also downloaded at the internet. Rob downloads or copied the confidential notes of the staff with their specific names and sends it to the draft of the boards of directors and the persons in a higher position. C. We cannot help ourselves to bring our work at home and finishes it while we are staying at home because some of us think that we have a lot of time at our home to finish it rather than the office hours. The staff of the office brings home the important documents and papers in the office and the family member or any person live in the same house might see the confidential documents of the office. Some of the staff cannot help their selves to tell their own family and friends about the things happening in their offices and some work related matters present to them. D. Jeff tries to use the informatio n of the company in the USA without asking their permission and also without having any permit on doing that copyright to the company in the USA and his own reason why he do that because he believes that the company in the USA will never find out what he has done to their information. E. The company in the USA can take a legal act about what have Jeff done to their private information and it is illegal to copyright others companies files without any permit or permission to the specific company and according to the law copyright is a crime and especially when Jeff uses it in the Microware Company. 4) Current and Emerging Communication Technology A. Face to Face Communication, the example of this is the meetings held in the company. Telephone, some of the staff just communicates using a telephone and not having their communication personally. Using of social networking sites, some of them just texting or chatting with other. Communication using an Electronic d evices like Sally have done to the staff on informing them to the meeting that Ralph organize and she just inform everyone by sending an email to all the staff in the company. Non Verbal Communication, like making a body language and facial expression on the things that they don’t agree with and to those things that they don’t wanted to do. B. Face to face conversation was the best and most applicable communication that may use in the company because it allows the employer and staff to have a discussion with more understanding and confidence to face a person. Telephoning, It might cause the some misunderstanding and cannot really understand what the person on the line was really saying but it gives you a more time to do the other works and it is more effective than a meeting especially if you just need to talk to one specifically person. Using of Social Networking Sites, the purpose of the social networking sites is that they encourage the other peopleâ €™s interest and ideas on communicating and meeting other people on the webpage. Communication using the electronic devices can be stored and save in the computer and in times of need of some of the information sent in an email they can still retrieved it. Non Verbal communication, a verbal communication tells that even if you’re not saying anything others can still see what do you want to say and in some verbal communication, the non verbal communication is still present on the discussion. C. Face to Face conversation, the example of this was when Ralph organizes a meeting about the personal problems of the staff in the company. Telephoning, when the admin team decided that they can communicate face to face or through the use of a telephone and they said that they communicate either of the two. Using of Social Networking Sites, The marketing team are always using the social networking sites to communicate and they are also known as the social people bec ause they always use social networking sites every time they communicate. Communications using the electronic devices were often used by the Technology team; they are the one who always uses the technology to communicate with others. Non verbal communication, the higher position like the CEO always uses the non verbal communication to communicate to the board of the company and also for them to convey his message, not just only to the board but also to everyone in their company. D. Face to face communication because it is the most appropriate communication of all because you can easily understand everyone when you are talking to them face to face and it is the right way of communicating others. Telephone communication is one of the easiest ways to communicate with others especially if they are in a distance and the only thing you can communicate to them is by telephoning them. Electronic Communication, you can also communicate with the use of electronics like texti ng and chatting because not everyone has a time to go to that person and say something especially if you are busy and no time to talk to. You can just text them or chat with them to make it more convenience. Social Networking also helps a company to communicate like in a way of sending a files through the use of email and after so many days you can still retrieved the files and keep it for years. REFERENCES: McNamora C., (2012).Guidelines to conducting Effective Meetings, Retrieved from: Managementhelp.org/misc/meeting-management.html. Bonner.H, (1959) â€Å"Group Dynamics; Principles and Applications†. New York, Ronald Press Co. Don’t waste time! 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The Gothic Theme In Frankenstein Essay examples - 1357 Words

nbsp;nbsp;nbsp;nbsp;nbsp;The term Gothic refers to a genre that came about in the late eighteenth century. It can be a type of story, clothing, or music nowadays. In this paper it will refer to a style of literature. A very good example of this type of literature is Mary Shelleys Frankenstein. There is a sense of foreboding throughout the whole novel, which is one of the basic necessities of the Gothic. This theme of the Gothic has different characteristics that all fit into the story of Victor Frankenstein and his monster and make this one of the first horror stories every told. nbsp;nbsp;nbsp;nbsp;nbsp;The very first characteristic of a Gothic novel is its sinister setting. The opening sentence in Frankenstein sets the mood†¦show more content†¦58). While flipping through the novel, the reader can be certain of catching a glimpse of the words rain, dark, horror, and tears. nbsp;nbsp;nbsp;nbsp;nbsp; The second characteristic of the Gothic theme is the fascination with the unconscious and abnormal psychology. This includes things such as secrets and crime, both of which share the spotlight in Frankenstein. The main secret in the novel is the existence of the monster, which ultimately leads to the demise of all of Victors loved ones. For example, if he had told Elizabeth about the threat made by the monster for their wedding night, she might not have been killed. When Victor finally tells his secret to Walton, it is as if some of the burden has been lifted and he dies soon after. Even Walton is quot;searching for the secrets of the polequot; (Parkin-Gounelas, 216) nbsp;nbsp;nbsp;nbsp;nbsp;One of the ways the theme of the unconscious is depicted is the insanity that Victor finds himself stuck in. After the death of Clerval, he is locked up for some time. He doesnt remember much of the time that he was in his cell, but he says, quot;I lay for two months on the point of death: my ravings, as I afterwards heard were frightful; I called myself the murderer of William, of Justine, and of Clervalquot; (p.171). He goes on in great description about the insanity and terror that he felt. The crime aspect of thisShow MoreRelatedMary Shelleys Frankenstein: A Gothic Novel1595 Words   |  7 PagesMary Shelly’s Frankenstein is one of the greatest Gothic novels to come out during the Romantic Period. Frankenstein is a prime example of what a Gothic novel should present to its reader through the genre’s twisted themes. Even though it was written in the Romantic period, Mary Shelley still wrote Frankenstein to be a Gothic work of literature. Man y characteristics of Gothic novel can be seen within this novel. 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Gothic literature uses this keyRead MoreEdgar Allen Poe s Dr. Jekyll And Mr. Hyde, And The Tell Tale Heart1579 Words   |  7 PagesGothic Frankenstein The amount of scary books, dark video games and horror movies in the horror genre is unparalleled by any other single genre. People who take part in this genre enjoy the heart-pounding thrill of being scared or the long drawn out tension that causes them to sit on the edge of their seat. Historically many of the early examples of the horror or gothic genre like Dracula by Bram Stoker, Dr. Jekyll and Mr. Hyde by Robert Louis Stevenson, and The Tell Tale Heart by EdgarRead MoreThe Romantic Era Of Mary Shelley s Frankenstein1502 Words   |  7 Pages19th century, the romantic ear took over the styles of novels. This was a time of disagreement and confusion over principles and aesthetics; there were many philosophies, agendas, and points of interest that competed in all types of literature. Frankenstein, written by Mary Shelley, is a work from the Romantic Era, and you can see some characteristics of this era in her novel. Romanticism was an era where the individual became more important than society. Instead of the rules and norms of societyRead MoreAnalysis of the Creation Scene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version912 Words   |  4 PagesScene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version One of the key themes in Mary Shelley’s ‘Frankenstein’ is human arrogance. Frankenstein’s curiosity leads him to play the role of God. In a way Frankenstein is responsible for the monster and has ultimately become a father figure to the monster. Frankenstein abandoning the monster leads up to it turning evil and looking for revenge. Therefore, parenting is another theme in the novel. The nature

The Good Man Jesus and the Scoundrel Christ Chapter 13 Free Essays

‘No answer. Not interested. ‘If you were listening, you’d know what I meant by truth. We will write a custom essay sample on The Good Man Jesus and the Scoundrel Christ Chapter 13 or any similar topic only for you Order Now I’m not one of these logic-choppers, these fastidious philosophers, with their scented Greek rubbish about a pure world of spiritual forms where everything is perfect, and which is the only place where the real truth is, unlike this filthy material world which is corrupt and gross and full of untruth and imperfection†¦ Have you heard them? Stupid question. You’re not interested in slander either. ‘And slander’s what it is; you made this world, and it’s lovely, every inch of it. When I think of the things I’ve loved I find myself choking with happiness, or maybe sorrow, I don’t know; and every one of them has been something in this world that you made. If anyone can smell frying fish on an evening by the lake, or feel a cool breeze on a hot day, or see a little animal trying to run around and tumbling over and getting up again, or kiss a pair of soft and willing lips, if anyone can feel those things and still maintain they’re nothing but crude imperfect copies of something much better in another world, they are slandering you, Lord, as surely as words mean anything at all. But then they don’t think words do mean anything; they’re just tokens to play sophisticated games with. Truth is this, and truth is that, and what is truth anyway, and on and on they go, these bloodless phantoms. ‘The psalm says, â€Å"The fool has said in his heart, There is no God.† Well, I understand that fool. You treated him as you’re treating me, didn’t you? If that makes me a fool, I’m one with all the fools you made. I love that fool, even if you don’t. The poor sod whispered to you night after night, and heard nothing in response. Even Job, for all the trouble he had, got an answer from you. But the fool and I might as well be talking into an empty pot, except that even an empty pot makes a sound like the wind, if you hold it over your ear. That’s an answer of sorts. ‘Is that what you’re saying to me? That when I hear the wind, I hear your voice? When I look at the stars I see your writing, or in the bark of a tree, or the ripples on the sand at the edge of the water? Lovely things, yes, all of them, no doubt about that, but why did you make them so hard to read? Who can translate them for us? You conceal yourself in enigmas and riddles. Can I believe that the Lord God would behave like one of those philosophers and say things in order to baffle and confuse? No, I can’t believe it. Why do you treat your people like this? The God who made water to be clear and sweet and fresh wouldn’t fill it with mud before giving it to his children to drink. So, what’s the answer? These things are full of your words, and we just have to persevere till we can read them? Or they’re blank and meaningless? Which is it? ‘No answer, naturally. Listen to that silence. Not a breath of wind; the little insects scratching away in the grasses; Peter snoring over there under the olives; a dog barking on some farm out behind me in the hills; an owl down in the valley; and the infinite silence under it all. You’re not in the sounds, are you. There might be some help in that. I love those little insects. That’s a good dog out there; he’s trustworthy; he’d die to look after the farm. The owl is beautiful and cares for her young. Even Peter’s full of kindness, for all the noise and the bluster. If I thought you were in those sounds, I could love you with all my heart, even if those were the only sounds you made. But you’re in the silence. You say nothing. ‘God, is there any difference between saying that and saying you’re not there at all? I can imagine some philosophical smartarse of a priest in years to come pulling the wool over his poor followers’ eyes: â€Å"God’s great absence is, of course, the very sign of his presence†, or some such drivel. The people will hear his words, and think how clever he is to say such things, and they’ll try and believe it; and they’ll go home puzzled and hungry, because it makes no sense at all. That priest is worse than the fool in the psalm, who at least is an honest man. When the fool prays to you and gets no answer, he decides that God’s great absence means he’s not bloody well there. ‘What am I going to tell the people tomorrow, and the day after, and the day after that? Am I going to go on telling them things I can’t believe? My heart will grow weary of it; my belly will churn with sickness; my mouth will be full of ash and my throat will burn with gall. There’ll come a day when I’ll say to some poor leper that his sins are forgiven and his sores will heal and he’ll say, â€Å"But they’re as bad as they ever were. Where is this healing you promised?† ‘And the Kingdom†¦ ‘Have I been deluding myself as well as everyone else? What have I been doing, telling them that it’s going to come, that there are people alive now who will see the coming of God’s Kingdom? I can see us waiting, and waiting, and waiting†¦ Was my brother right when he talked of this great organisation, this church of his that was going to serve as the vehicle for the Kingdom on earth? No, he was wrong, he was wrong. My whole heart and mind and body revolted against that. They still do. ‘Because I can see just what would happen if that kind of thing came about. The devil would rub his hands with glee. As soon as men who believe they’re doing God’s will get hold of power, whether it’s in a household or a village or in Jerusalem or in Rome itself, the devil enters into them. It isn’t long before they start drawing up lists of punishments for all kinds of innocent activities, sentencing people to be flogged or stoned in the name of God for wearing this or eating that or believing the other. And the privileged ones will build great palaces and temples to strut around in, and levy taxes on the poor to pay for their luxuries; and they’ll start keeping the very scriptures secret, saying there are some truths too holy to be revealed to the ordinary people, so that only the priests’ interpretation will be allowed, and they’ll torture and kill anyone who wants to make the word of God clear and plain to all; and with every day that passes they’ll become more and more fearful, because the more power they have the less they’ll trust anyone, so they’ll have spies and betrayals and denunciations and secret tribunals, and put the poor harmless heretics they flush out to horrible public deaths, to terrify the rest into obedience. ‘And from time to time, to distract the people from their miseries and fire them with anger against someone else, the governors of this church will declare that such-and-such a nation or such-and-such a people is evil and ought to be destroyed, and they’ll gather great armies and set off to kill and burn and loot and rape and plunder, and they’ll raise their standard over the smoking ruins of what was once a fair and prosperous land and declare that God’s Kingdom is so much the larger and more magnificent as a result. ‘But any priest who wants to indulge his secret appetites, his greed, his lust, his cruelty, will find himself like a wolf in a field of lambs where the shepherd is bound and gagged and blinded. No one will even think of questioning the rightness of what this holy man does in private; and his little victims will cry to heaven for pity, and their tears will wet his hands, and he’ll wipe them on his robe and press them together piously and cast his eyes upwards and the people will say what a fine thing it is to have such a holy man as priest, how well he takes care of the children†¦ ‘And where will you be? Will you look down and strike these blaspheming serpents with a thunderbolt? Will you strike the governors off their thrones and smash their palaces to rubble? ‘To ask the question and wait for the answer is to know that there will be no answer. ‘Lord, if I thought you were listening, I’d pray for this above all: that any church set up in your name should remain poor, and powerless, and modest. That it should wield no authority except that of love. That it should never cast anyone out. That it should own no property and make no laws. That it should not condemn, but only forgive. That it should be not like a palace with marble walls and polished floors, and guards standing at the door, but like a tree with its roots deep in the soil, that shelters every kind of bird and beast and gives blossom in the spring and shade in the hot sun and fruit in the season, and in time gives up its good sound wood for the carpenter; but that sheds many thousands of seeds so that new trees can grow in its place. Does the tree say to the sparrow, â€Å"Get out, you don’t belong here?† Does the tree say to the hungry man, â€Å"This fruit is not for you?† Does the tree test the loyalty of the beasts before it all ows them into the shade? ‘This is all I can do now, whisper into the silence. How much longer will I even feel like doing that? You’re not there. You’ve never heard me. I’d do better to talk to a tree, to talk to a dog, an owl, a little grasshopper. They’ll always be there. I’m with the fool in the psalm. You thought we could get on without you; no ?C you didn’t care whether we got on without you or not. You just got up and left. So that’s what we’re doing, we’re getting on. I’m part of the world, and I love every grain of sand and blade of grass and drop of blood in it. There might as well not be anything else, because these things are enough to gladden the heart and calm the spirit; and we know they delight the body. Body and spirit†¦ is there a difference? Where does one end and the other begin? Aren’t they the same thing? ‘From time to time we’ll remember you, like a grandfather who was loved once, but who has died, and we’ll tell stories about you; and we’ll feed the lambs and reap the corn and press the wine, and sit under the tree in the cool of the evening, and welcome the stranger and look after the children, and nurse the sick and comfort the dying, and then lie down when our time comes, without a pang, without a fear, and go back to the earth. ‘And let the silence talk to itself†¦ ‘ Jesus stopped. There was nothing else he wanted to say. The Arrest of Jesus But a little distance away John was sitting up and rubbing his eyes, and then he kicked Peter awake and pointed down into the valley; and then got to his feet and hurried up to where Jesus was still kneeling by himself. ‘Master,’ he said, ‘I’m sorry, forgive me, I don’t want to disturb you, but there are men with torches coming up the path from the city.’ Jesus took John’s hand and stood up. ‘You could get away, master,’ John said. ‘Peter’s got a sword. We can hold them off ?C tell them we haven’t seen you.’ ‘No,’ said Jesus. ‘I don’t want any fighting.’ And he walked down the path towards the other disciples, and told Peter to put his sword away. As they came up the path in the torchlight Christ said to the captain of the guards, ‘I’ll embrace him, and you’ll know who it is.’ When they came close to Jesus and the other three, Christ went up to his brother and kissed him. ‘You?’ said Jesus. Christ wanted to speak, but he was shoved aside as the guards moved past him. He was soon lost among the crowd of curious onlookers who had heard rumours of what was going to happen, and come along to watch. Seeing Jesus under arrest, the people thought that he’d betrayed their trust in him; that he was just another religious deceiver, like so many others, and that everything he’d told them had been false. They began to shout and jeer, and they might even have attacked and lynched him there and then, if the guards had not held them off; Peter tried to draw his sword again, but Jesus saw him and shook his head. Peter said, ‘Master! We’re with you! We won’t leave you! Wherever they take you, I’ll come too!’ The guards marched Jesus off down the path, and Peter hastened after them. They took him through the city gate and along to the house of the high priest. Peter had to wait in the courtyard outside, where he joined the servants and the guards around the brazier they’d lit to keep themselves warm, for it was a cold night. Jesus before the Council Inside the house, Caiaphas had called together an emergency council of the chief priests and the elders and the scribes. This was unusual, because Jewish law normally prohibited courts from sitting at night, but the circumstances were urgent; if they were going to deal with Jesus the priests would have to do it before the festival began. Jesus was brought before this council, and they began to question him. Some of the priests who had lost to him in argument were eager for a reason to hand him over to the Romans, and they had summoned witnesses in the hope of convicting him. However, they hadn’t coached the witnesses well enough, and several of them contradicted one another; for example, one said, ‘I heard him say he could destroy the temple, and build another in three days.’ ‘No! That wasn’t him!’ said another. ‘That was one of his followers.’ ‘But Jesus didn’t deny it!’ ‘It was him. I heard him say it myself.’ Not all the priests were sure that was reason enough to condemn him. Finally Caiaphas said, ‘Well, Jesus, what have you got to say? What’s your answer to these charges?’ Jesus said nothing. ‘And what about this other charge of blasphemy? That you claim to be the son of God? The Messiah?’ ‘That’s what you say,’ said Jesus. ‘Well, it’s what your followers say,’ said Caiaphas. ‘Don’t you bear any responsibility for that?’ ‘I have asked them not to. But even if I had said that, it would not be blasphemy, as you well know.’ Jesus was right, and Caiaphas and the priests knew it. Strictly speaking, blasphemy consisted of cursing the name of God, and Jesus had never done that. ‘ Then what about this claim to be king of the Jews? We see it everywhere daubed on the walls. What have you to say to that?’ Jesus said nothing. ‘Silence is no answer,’ said Caiaphas. Jesus smiled. ‘Jesus, we’re trying very hard to be fair to you,’ the high priest went on. ‘It seems to us that you’ve gone out of your way to provoke trouble, not only with us, but with the Romans. And these are difficult times. We have to protect our people. Can’t you see that? Don’t you understand the danger you’re putting everyone in?’ Jesus still said nothing. Caiaphas turned to the priests and scribes, saying, ‘I’m sorry to say that we have very little choice. We shall have to take this man to the governor in the morning. Of course, we shall pray that he is merciful.’ Peter While this was happening inside the high priest’s house, the courtyard was crowded with people clustering around the brazier for warmth, and talking with anxious excitement about the arrest of Jesus, and what was likely to happen next. Peter was there among them, and at one point a servant girl looked at him and said, ‘You were with that Jesus, weren’t you? I saw you with him yesterday.’ ‘No,’ said Peter. ‘He’s nothing to do with me.’ A little later someone else said to his companions, ‘This man was one of Jesus’s followers. He was in the temple with him when he upset the money-changers’ tables.’ ‘Not me,’ said Peter. ‘You must be mistaken.’ And just before dawn a third person, hearing Peter make some remark, said, ‘You’re one of them, aren’t you? I can tell by your accent. You’re a Galilean, like him.’ ‘I don’t know what you’re talking about,’ said Peter. Just then a cock crew. Until that moment the world had seemed to be holding its breath, as if time itself were suspended during the hours of darkness; but soon the daylight would come, and with it the full desolation would break in. Peter felt that, and he went outside and wept bitterly. Jesus and Pilate After Christ had betrayed his brother to the soldiers, he went by himself to pray. He hoped that the angel would come back to him, because he felt he had to talk about what he’d done and what might happen next; and he badly wanted to explain about the money. He prayed, but he couldn’t sleep, so at first light he went to the high priest’s house, where he heard about the Galilean who had denied being one of Jesus’s followers, and who had wept at the cock-crow. Even in the middle of his tension and distress, Christ made a note of that. But he was restless and agitated still, and joined the crowd that had gathered to see what the verdict on Jesus would be. Presently a rumour began to spread: they were taking Jesus to the Roman governor. And soon afterwards the doors of the high priest’s house opened, and a troop of temple guards came out, bringing Jesus with them, his hands bound behind him. The guards had to protect him from the people, who only a few days ago had welcomed him with cheers and shouts of joy; now they were yelling at him, shaking their fists, and spitting. Christ followed as they made their way to the governor’s palace. The governor at the time was Pontius Pilate, a brutal man much given to handing out cruel punishments. There was another prisoner awaiting sentence, a political terrorist and murderer called Barabbas, and it was almost certain that he was going to be crucified. Christ remembered the ram caught in the thicket. When the guards reached the governor’s palace, they dragged Jesus inside and flung him down at Pilate’s feet. Caiaphas had come to press the charges against Jesus, and Pilate listened while he spoke. ‘You will have seen, sir, the daubings on the walls ?C â€Å"King Jesus†. This is the man responsible. He has caused chaos in the temple, he has excited the mob, and we are conscious of the danger of civil disorder, so-‘ ‘You hear that?’ said Pilate to Jesus. ‘I’ve seen those filthy daubings. So that was you, was it? You claim to be the king of the Jews?’ How to cite The Good Man Jesus and the Scoundrel Christ Chapter 13, Essay examples

Marketing Research Largest Multiline Property and Casualty Insurers

Question: Identify a Biotechnology or Social media or Intelligent agent Technology company that you think is doing really well and will continue to do so. 1. Please provide introduction and background of the company, and a table with last 5 years performance in terms of revenue, profitability and other relevant metrics. 2. Please discuss the competitive land scape and provide analysis for 3 closest competitors. 3. Please provide customer characteristics, and consumer behavior of target segments. Answer: Introduction: Facebook, Inc., initiated in July 29, 2004 is characterized as a social networking company, headquartered at Menlo Park, California (Kacen et al., 2013). The specialty of the company is that it provides appealing products and services that help the people to connect and share with the help of personal computer or mobile phones. The services provided by the company are mainly focused on the people, marketers and developers. Presently, people can share their thoughts, feelings, opinions, photos and videos moreover they can engage in some other activities like playing games. Facebook provides people the platform to perform all these tasks. Mainly the products of Facebook include Instagram, Messenger, and Whatsapp. According to the empirics of December 31, 2014, Facebook had 890 millions of daily active users (Acegroup.com, 2016). Facebook mainly allows its users to connect, share and communicate with each other on personal computers or mobile phones. Facebook has a universal accessibili ty; this means that it can be used from all over the world. On the other hand, another product Instagram is a mobile app. Instagram provides its users the privilege to take photo and videos and share them instantaneously with their friends. Again, according to Aguinis and Glavas (2012), facebook messenger is a company messaging application that enables the users to message from mobile to mobile. It simply works as an online short messaging service application that allows the users to connect easily. This application is also amalgamated within the Facebook messaging, thus it can be used from the computers also. Moreover, there is another product Whatsapp, which is simply a cross platform mobile messaging application. The study is solely focused on the market research of Facebook, the competitor analysis, external and environmental analysis as well as the financial statement of the company is also given. Based on the market analysis the researcher has provided certain plausible soluti ons also. These solutions may help the company to overcome certain issues in near future. Year end December 31, 2014 2013 2012 2011 2010 Except per share data income $12,466 $7,872 $5,089 $3,711 $1,974 Total overheads and expenses(1) 7472 5,068 4,551 1,955 942 Revenue from operations 4994 2,804 538 1,756 1,032 Income before provision for income taxes 4910 2,754 494 1,695 1,008 Net income 2940 1,500 53 1,000 606 Net income attributable to Class A and Class B common stockholders 2925 1,491 32 668 372 Earnings per share attributable to Class A and Class B common stockholders (2): Basic $1.12 $0.62 $0.02 $0.52 $0.34 Diluted $1.10 $0.60 $0.01 $0.46 $0.28 (1) Total costs and expenses include $1.84 billion, $906 million, $1.57 billion, $217 million, and $20 million of share-based compensation for the years ended December 31, 2014, 2013, 2012, 2011, and 2010, respectively. (2) See Note 3 of the notes to our consolidated financial statements for a description of our computation of basic and diluted earnings per share attributable to Class A and Class B common stockholders. Table 1: Financial data (Source: In.reuters.com 2016) 2014 2013 2012 2011 2010 Consolidated Balance Sheets Data: in millions Cash, cash equivalents, and marketable securities $11,199 $11,449 $9,626 $3,908 $1,785 Working capital 12,246 11,970 10,215 3,705 1,857 Property and equipment, net 3,967 2,882 2,391 1,475 574 Total assets 40,184 17,895 15,103 6,331 2,990 Capital lease obligations 233 476 856 677 223 Long-term debt 1,500 250 Total liabilities 4,088 2,425 3,348 1,432 828 Additional paid-in capital 30,225 12,297 10,094 2,684 947 Total stockholders' equity 36,096 15,470 11,755 4,899 2,162 Table 2: Financial data (Source: In.reuters.com, 2016) The above chart states key components of financial data of Facebook for over a period of five years from 2010 to 2014. The table above distinctly provides data about the revenues of Facebook over a period of five years from 2010 to 2014. Facebook accumulated revenue worth USD 1,974 in the year 2010. It is understandable that the figures cut such a low figure. The global recession and economic downturn are somewhat responsible for this. However, 2011 witnessed a hike in the revenue with figures amounting to USD 3,711 and followed with sustainable returns until 2014 (In.reuters.com, 2016). Income has shown a sustainable growth due to various factors. It is important to note that Facebook enjoys uninterrupted supremacy in the domain of social networking sites. The EPS also witnessed a development during the same period. Facebook had generated immense interest amongst the masses which reflected in its returns and financial data. The above chart lays out balance sheet data of Facebook over the years of 2010 till 2014. The year of 2010 witnessed a measly amount of USD 1,785 to begin with. However, the figure consolidated and nearly doubled to USD 3,908 post 2010. Facebook operates in a highly aggressive market. It has heavy competition from players like Google plus and so on. The players namely, Google plus and others are fast catching on Facebook (ZenithOptimedia, 2016). Hence, its imperative for the firm to devise new strategies and plans and work out the plan subsequently. Facebook users across the globe are becoming smarter with time and require new entities every now and then to remain ahead in the domain. The problem here is that the firm may experience laxity in its operations. It may offer generalized products and solutions to countless clients and users across the length and breadth of the world. Another area of concern is the sanction of Facebook in some nations where people are barred from using the same. Some governments of respective nations are contemplating to pass legislations which would mean that the natives will face an inability to access to the site thereby using it (In.reuters.com, 2016). Overall, it is fair to say that the financial prospects of the firm look bright, and the figures as stated above is likely to surge more upwards in the coming years. Recently, Facebook had formed released IPO in the US stock market, and the response has been quite exemplary. Facebook enthusiasts and users wait eagerly most of the year to receive bet ter service and unique products and services which are unlike to other social networking sites. The author has drafted a graphical analysis below based on the computation of previously mentioned financial data and reports. This will facilitate the readers and other interested parties to decipher financial state of affairs of Facebook lucidly (In.reuters.com, 2016). Figure 1: Graphical analysis of the balance sheet (Source: Created by Researcher) Competitive analysis of Facebook: The competitive analysis of facebook can be illustrated with the help of Porters five forces model. This is illustrated with the help of the following table, Forces Strength Competition within the industry Medium to high Customers bargaining power Medium to high Threats emerging from new entrants Medium Suppliers bargaining power Low Threat emerging from the existence of substitute products Medium to high Table 3: Porters five forces analysis (Source: In.reuters.com, 2016) Broadly, the competitors of Facebook can be classified into four broad categories, they can be illustrated as follows. The main competitors of Facebook are the companies, which provide the products will complete features that is a mirror image of the products and services that are provided by Facebook. For example Google plus can be considered as a tough competitor of Facebook, as Google has incorporates some of its goods like search and Android, and some other provincial and societal networks that acquires a strong position in certain countries (Khang et al. , 2012). The organizations, which are specialized in developing application to be more precise, mobile based applications. If the applications provide the facility of its users to communicate socially or other functionality for example sharing of photo, video etc. can be considered as a competitor of Facebook. Again, the companies that are capable of providing web based or mobile based entertainment products and services, which are so designed that, will acquire peoples time. Traditional companies, which provide web, based marketing solutions to the marketers along with the online and mobile-based business companies, which enables the marketers to reach their clients and designs specific tools that will help to manage and optimize the advertising campaigns. In the context of the closest competitors of Facebook, it can be said that Facebook Inc. is standing a number of steps ahead from them. Google plus has been launched as a competitor of Facebook. However, it was unable to accrue the popularity like Facebook. Facebook is very user friendly and it is supported by an advanced user interface. But Google plus is unable to provide its user that much comfort to its users. Thus, according to John et al. (2012) the Google plus is lagging far behind than that of Facebook. Again, LinkedIn can be considered as a competitor of Facebook, but it is mainly used by the professional people. The professional people use LinkedIn to promote their works and skills. However, Facebook provides a platform where people can communicate and share their point of views as well as they can play some games on the same platform. Thus, Facebook provides a multi dimensional platform where people can perform serious work and find some entertainment at the same time (Hair et al., 2012). Twitter is another emerging social media that has become very popular in recent times. However, Twitter also differs from Facebook in the context of users perception and functionality. Facebook mainly targets the young generation, but the socially established peoples mostly use Twitter. Consumer characteristics and consumer behavior: There is a number of models that are useful in explaining the buying behavior of a consumer. The Motivation- Response model is one of the most accepted models. As per the Motivation Response model, marketing promotion and other stimuli enters the buyers black box and gives rise to specific responses. The aim of the marketers is to what is contained in the buyers black box and how the stimuli can change the responses. Marketing stimuli mainly comprises of four Ps of marketing, Product, Price, Place and Promotion. Other stimuli may be the other major forces, which include the buyers environment: economic, political, technological and cultural (Dechenaux et al., 2015). All of them enter the buyers black box, in which they are turned into a set of observable responses of the buyers: product choices, brand choice, choosing the dealer and the timing of purchase. The objective of the marketers is to determine transformation process of these stimuli into responses within the consumers black box. This transformation process mainly consists of two parts, at first the characteristics of the buyer how they will react and perceive as per the stimuli. Secondly, the decision process of the buyers affects the purchasing decision of the buyer. In recent times, the users view the online environment from a new perspective; rather they refer this as a commercial platform. The massive development of the online stores and their emergence in the social media has transformed the users to consumers. Again, social media like Facebook has changed the way of communication between the consumers and the marketers. The consumers buying decision and the process of evaluating a product is largely affected by informational society. Facebook is providing the customers to develop a proper idea about a product with the help of a proper communication. Moreover, via reviews of the product consumers now possess the power to influence other buyers as well. According to Peng and Lai (2012), the uniqueness of Facebook and its enormous popularity have changed the forms and patterns of the popular marketing practices like promotion and advertising. It has also affected the consumer behavior in the sense that consumers now can evaluate the product before buying. They can also gain information from other individuals about the post purchase experience, from statements reflecting dissatisfaction regarding a product. The communication between the consumer and a brand or company in turn creates an image of the concerned company that goes either in favor or not in the mind of other users. These users may consider theses information as a factor that affects that influence their purchasing decision. The interaction with the target brand in Facebook helps the consumers to gain a broader insight of the product in a different manner depending on the type of information the message is emitting. The presumed risk of purchasing a product and the willingness to pay for a particular product thereby influences the consumers to think about the quality and utility of the product in detail. As per Bolton et al. (2013) the previous research, it is evident that a small amount of negative information arising out of a low number of posts may affect the buying decision of the consumers negatively. According to West and Bogers (2014), consumers are always in need of an underlying emotional bonding while buying the products associated with higher level of involvement. This emotional bonding between the brand and the customers are very important for the company and making it stronger gives rise to loyalty. Presently, the use of social network is evolving as the users use them for several reasons, including maintaining relationship with relatives or colleagues. Developing interpersonal connectivity among the online users has certain advantages which is derived from building up and maintaining contact with other people in a way that seems like providing them social support, intimacy and friendship. In this way the users connect with the peers by adding them in the friends network. This in turn smoothens the process of communication especially among the peer groups. The groups formed in Facebook possess significant implication on the buying behavior of the consumers and the intention of the consumer and thereby has an influence on the buying decision of the consumer (Di Stefano et al., 2012). The experience of shopping has always been a social one, and a social networking site like Facebook , provides the consumers the privilege to interact with the individuals. Most of them these individuals are more likely to be strangers. Presently, enabling the social media sites for e commerce has enabled the companies to reach a larger number of potential customers in a very short time. As the dealings in online social networking site is cost effective, it takes lesser time and aims the customers directly and furthermore, it has an enormous effect on the purchasing decision of the consumers, it is adopted by almost all the companies. Thus, from the above analysis it can be said that Facebook and other social media has affected the buying behavior of the consumers largely. At first, social media turns the users into consumers and then by the extensive use of online communication it leaves a huge impact on the purchasing decision of the consumers. According to Batra et al. (2014)It has not only changed the consumers buying behavior but also affected the selling strategies of most of the companies. Presently, almost all the companies are using e-commerce as a platform of selling their products. Facebook provides those companies as well as the customers to gain knowledge about the product both before purchasing and after purchasing experience. Future trends for the coming five years of the company and the industry (Google Plus, Twitter and LinkedIn) Over the past few years, it was sufficient to possess an online presence for single sided broadcasting or acquiring information about a particular topic. However, presently with the emergence of social networking sites like, Facebook, Twitter, LinkedIn, new forms of social networking have developed. Now, people can exchange their point of views; interact with each other, post comments and updates. From general chats it is now emerging towards a serious mode of activity where people can propagate the breaking news, spread broadcast messages about an upcoming disaster prediction. Thus social networking sites are not just helping the internet users in fast flowing conversations but also helping them to follow breaking news, maintain contacts with family and friends and enabling them to take part on online debates and thereby contributing ion he online database. According to Rai et al. (2012), social media is modifying the users behavior into behavior of the users in terms of their buying behavior, searching methods and browsing. However, Zhou and Li (2012), argue that in future people will spend less time on the internet for searching information independently rather they will make decisions based on word of mouth, that is suggestion from their acquainted. In the following section, the projected trends of the future five years will be discussed based on the study conducted by Sashi (2012). The table depicts the projected five years trend of Facebook, Google Plus, Twitter and LinkedIn. As per Persaud and Azhar (2012) from the social marketing trend of 2016 it can be clearly predicted that in the years Facebook will remain on the top for Video streaming, Messaging and Buy Buttons. Facebook will be the most used social networking site by the companies of the United States in 2016 and further. Nowadays, social media is regarded as an available media channel to a brand when they design a communication strategy. For the next five years, it is believed that the brands will shift from traditional communication models to a more amalgamated and collaborative methods in which the organizations will be working with the communities of the consumers for mutual benefits. This will in turn made Facebook a platform and a central organizational strategy of the business. Businesses backed up by social networking site like Facebook, will empower their customers to provide feedbacks regarding their products. Furthermore, they will also be empowered to contribute and advocate the particular brands. The people will be asked to contribute in the business and this will be a key element of the company. This will enable Facebook to get an insight of what and how people want their products and services. With the direct feedback from the consumers, it will be easier for them to meet the needs of the consumers. Again, as there will be an increase in the population, with the passage of time there will also be an increase in the number of Facebook users and potential users. As a youths constitute a major portion of the population and most of them have a smart phone (Wang et al., 2012). It is quite natural that all of them are equally likely to have a Facebook account or any other social networking account or both. In the context of the competitors, Google Plus is still lagging far behind than that of Facebook. Marketers are more interested on Facebook for promotion of their products. The number of users in Google Plus may be high, as Google has amalgamated its social networking site with the Email accounts. However, the number of active users is significantly lower if compared to Facebook. Thus, it can easily be said that with the bright future of social media in future, Google Plus will also flourish but at a slower pace than that of Facebook. In the context of Twitter, it is place where people can express their point of view with a short message of 140 characters long. This is called a tweet; this can be done for a specific and popular person, regarding the persons activity or thoughts. Popular and professional people generally use this site to promote their skills and abilities in the social networks. According to Brodie et al. (2013) the normal people are more likely to use facebook. Thus, however Twitter has provided Facebook a strong competition over the last few years, for the coming years it will not be able to cross the popularity of Facebook. The most used social media by marketers are Facebook and Twitter, but, Facebook is used by much higher number of marketers. Now, turning to LinkedIn it is also a network social networking site that is mostly used by professional people. It is also not very popular for advertising. Thus, in near future it will grow but not like the other sites. 4: The following are a few websites and reports, which were used during the preparation of this report. These articles and websites have helped the researcher to gain a better insight of the topics covered. Acegroup.com,. (2016). ACE Group: One of the Worlds Largest Multiline Property and Casualty Insurers. Retrieved 26 February 2016, from https://www.acegroup.com/ This website has helped he researcher to get an idea about the social media marketing strategies of the organizations. How, these social networking sites have helped them to develop their business from various dimensions. It is more important to mention that the companies, which are using social media as a tool of marketing, also undertake various risks. However, risk is not covered under this study but the researcher has gained a brief knowledge about the risk factors with the help of this article. In.reuters.com,. (2016). Business News - Indian Stock Market, Stock Market News, Business Finance, Market Statistics | Reuters India. Retrieved 26 February 2016, from https://in.reuters.com/ This particular website provided the researcher an verview of the Facebook and other social networking company. Specifically this has helped the researcher to analyse Facebook from a competitive point of view. In other words, the competitive analysis portion of the study wouldnt have been possible without the contribution of this particular website. It is enriched with current statistics of the user base, and projected user base in future years of all of the social networking websites. ZenithOptimedia,. (2016). ZenithOptimedia The ROI Agency. Retrieved 26 February 2016, from https://www.zenithoptimedia.com/ The recent trends and the projected future trend in Facebook and its competitive companies has been projected in this study with the help of this website. This has equipped the researcher with the knowledge of upcoming marketing strategy and the trends that will emerge within the economy of United States. This has also helped to gain knowledge about the idea that customers will contribute about the product development and delivery. This has also been implemented by Volkswagen China, where the people have contributed their ideas about the car and he car has been developed exclusively for Chinese people. Investor.fb.com,. (2016). Annual Reports - Facebook. Retrieved 26 February 2016, from https://investor.fb.com/annuals.cfm The Facebook, Inc. annual report has helped the researcher to identify the main competitors of the company. The company competes in which sectors and for what that has also been identified with the help of this report. Therefore, the report is useful in analyzing the financial data and situation of the company. The financial analysis that has been performed in the report has been solely based on this report. Conclusion: To conclude it can be said that the entire criterion are met by the report. The competitive analysis of Facebook Inc. has been performed successfully. Moreover, the financial analysis of the company has also been performed efficiently and effectively. 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